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The Owner's Dilemma should be required reading for anyone involved in the A/E/C industry—owners, architects, and construction managers alike. It offers a clear diagnosis about what's wrong with the industry and a compelling vision about how to move forward.

Scott Simpson

I have 25  years of experience working in communications and marketing for the architecture profession. From 1995 to 2001 I was Publisher of Texas Architect magazine where I directed marketing and business management of the magazine as well as the public outreach and communications efforts of the Texas Society of Architects. I founded CYMK in 2001 to work directly with architects to bring stories about their work to a wider audience. As part of this work, I have developed a specialty in preparing AIA Fellowship submittals and  have helped more than 100 candidates from around the country achieve elevation to the College of Fellows.

I received my Bachelor’s degree in English from the University of Texas at Austin and began my career working as an Editorial Assistant for Prestel Books in Munich, Germany. I also worked as a freelance German translator and book researcher focusing on art history and architecture texts. I am co-author (with Barbara White Bryson FAIA) of The Owner’s Dilemma, published in 2010, and author of two award-winning novels of historical fiction. I regularly give presentations and workshops on the AIA Fellowship process and architectural marketing to the Texas Society of Architects Convention and AIA chapters throughout Texas.
 
My writing appears in Texas Architect and has been included in Metropolis, Interiors Texas, Austin Home, and the Architect’s Newspaper. In 2014 I was honored to receive the John G. Flowers Award for Excellence in the Promotion of Architecture through the Media from the Texas Society of Architects  and in 2018 I was named an honorary member of the Texas Society of Architects.
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I also
write fiction!

"[The Roses Underneath] delicately presents the experiences of common people during and after the war with eloquence and nuance. The characters come to life, especially little Amalia and Anna, the central heroines of the story, in their fight to survive. The portrayal of mother and daughter love is beautiful and authentic, and the rest of the players in this tale are equally well developed. Yetmen has produced a wonderfully written, sorrowful look into post-World War 2 Germany."

Critics Report, The BookLife Prize